But the gossip from backstage at the London Fashion Week charity show where Cheryl Cole strutted her stuff on the catwalk (left) is that she had not one but two male models fighting over her.

One of them was British hunk (and he is a hunk) Paul Sculfor - Jennifer Aniston's ex-boyfriend and currently the beau of Cameron Diaz. And the other was a fellow British hunk called Daivd Gandy.

"At one stage Paul and David, who are used to women falling at their feet, were literally talking at her, with Cheryl stuck in the middle not knowing where to look," an insider tells the Daily Mirror. "They were shouting over one another trying to get the last word in and had to be hauled apart by a minder."

Blimey. Hang on - could it be that the "insider" was Cheryl herself? I know that's the kind of rumour I'd start spreading about myself.